Innovation in Music – The Modern Day 360 Deal

Innovation in Music – The Modern Day 360 Deal

Many record labels now offer a ‘360 deal’ to artists in which the label agrees to provide financial support to artists; including funds for marketing, promotion and touring.

This type of business deal has now been adapted for the digital era to include web services for artists and merchandising.

A paragraph relating to Warner Music Group and their 360 deal can be found on the above link.

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